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Marketing Manager

North York, Canada

Responsible for managing our marketing initiatives. Uses market research and analysis to direct marketing strategy and planning. Oversees the production of all promotional materials and marketing campaigns. Reports marketing and sales results to senior executives.

Job Duties:

  • Interviews, hires, and trains marketing staff members

  • Establishes marketing goals based on past performance and market forecasts

  • Oversees current offerings and comes up with initiatives for new products or services

  • Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies

  • Works with marketing staff to develop detailed marketing plans for all media channels and sales teams

  • Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects

  • Works within the department budget to develop cost-effective marketing plans for each product or service

  • Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback

This position is also opened for Co-op students.